This dossier presents graphs and tables on the women’s plus size apparel market in the United States. It provides an overview of this industry as well as giving information on the plus size sector and consumer behavior and attitudes to plus size fashion and its availability.
Table of ContentsApparel market overviewPlus size fashion retailConsumer behavior
1. Apparel market overview
Description: Revenue generated by the global apparel market gradually increased from 2015, up until 2020, when the coronavirus (COVID-19) pandemic heavily impacted retail. In 2022, the revenue of this market was approximately 1.53 trillion U.S. dollars. According to the Consumer Market Outlook, this value will increase to almost 2 trillion U.S. dollars by 2027.
Description: This ranking depicts the largest global apparel companies worldwide by revenue in 2020. In 2020, VF Corporation was the largest apparel company worldwide with revenues of approximately 9.2 billion U.S. dollars.
Description: In 2021, the biggest per country revenue in the women’s apparel market was generated in the United States, amounting to almost 166 billion U.S. dollars. This was followed closely by the Chinese market which generated a revenue of 163.5 billion in 2021. Japan, the United Kingdom, and Germany also ranked highly, with revenues between 39 and 43 billion U.S. dollars.
Description: This statistic depicts the leading apparel and footwear retailers worldwide in 2020, based on retail sales. In that year, TJX was the world’s leading apparel and footwear retailer with about 32.14 billion U.S. dollars worth of retail sales, followed by Inditex with about 23.43 billion U.S. dollars in retail sales.
Description: This statistic shows a trend in monthly retail sales of women’s clothing stores in the United States from January 2017 to October 2022. In October 2022, U.S. women’s apparel retail store sales amounted to an estimated value of about 3.21 billion U.S. dollars. In April 2020, store sales fell to 535 million U.S. dollars due to the impact of the coronavirus (COVID-19) pandemic.
Description: This ranking depicts the leading apparel retailers in the United States in 2021, based on retail sales. In that year, TJX was the leading apparel retailer in the United States, with retail sales of about 38 billion U.S. dollars.
2. Plus size fashion retail
Description: This statistic shows the sales share of the women’s plus-size apparel market in the United States in 2019/2020 and 2020/2021. As of May 2021, the plus-size women’s apparel market generated sales about 19 percent of the U.S. apparel market.
Description: In 2021, the plus-size women’s clothing store industry was valued at approximately 6.67 billion U.S. dollars. This was a significant decrease from the 2019 value. In 2019, Walmart was the most frequented retailer among plus-size shoppers when shopping for their plus-size apparel needs.
Description: In 2022, the plus-size men’s clothing store industry in the United States was valued at 856.1 million U.S. dollars. In 2019, Walmart was the most frequented retailer among plus-size shoppers in the U.S. when shopping for their plus-size apparel needs.
Description: As of 2021, the average selling price for skinny jeans in the U.S. for plus sizes was 3 U.S. dollars more than skinny jeans in straight sizes. This was almost a 6 percent difference in cost. The selling price of midi dresses, however, was similar for both straight sizes and plus sizes.
3. Consumer behavior
Description: This statistic shows the average annual expenditure on women’s apparel per consumer unit in the United States in 2021, by category. That year, the country’s average expenditure on women’s dresses amounted to 63.86 U.S. dollars per consumer unit.
Description: This statistic shows the average annual expenditure on men’s apparel per consumer unit in the United States in 2021, by category. That year, the country’s average expenditure on men’s suits amounted to 19.50 U.S. dollars per consumer unit.
Description: This statistic displays the states with the highest rates of obese females with a body mass index (BMI) of 30 or higher in the U.S. in 2020. During this time approximately 39 percent of women in Arkansas were obese.
Description: As of 2019, 20.5 percent of respondents stated that they shopped most regularly for plus-size apparel at Walmart. Kohl’s was ranked as the second most frequented retailer among plus-size shoppers, with 13.2 percent of respondents shopping at Kohl’s for their plus-size apparel needs.
Description: The statistic highlights the sources used by consumers to learn about the production policies of specific apparel brands in the United States as of 2019. As of 2019, 26 percent of respondents stated that they learned about the production policies of apparel brands from websites, newspapers, or magazines.
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