The home appliance industry in the United States comprises two main sectors: major and small domestic appliances. Large appliances used at home, such as refrigerators, freezers, stoves, washing machines, and dishwashers, are part of the major appliance category. Small appliances include, for example, food processors, toasters, and coffee makers. More than 500 million small and major household appliances were shipped in the United States with the US-based Whirlpool as one of the leading appliances manufacturers in the country.
Consumption of home appliances
Households in the United States spend around 450 U.S. dollars per year on major appliances and an additional 140 U.S. dollars on small appliances. The most owned household appliances in the United States are microwaves, refrigerators, vacuum cleaners, cookers/ovens, and washing machines with a household ownership rate of more than 78 percent across all categories. Small appliances such as toasters, food processors, juicers, and coffee machines are also commonly owned with ownership rates of above 70 percent.
Appliances imports outweigh exports in the United States
The United States’ trade balance for household appliances shows that the country’s imports of household and kitchen appliances are more than five times as high as the value of home appliances exports. As imports have grown by nearly 75 percent over the last ten years, U.S. exports have mostly stagnated or even decreased over the same time.
Smart home and appliances are forecast to grow
A growing segment within the household appliance industry is the smart kitchen appliance market. Around 13 percent of households in the United States already own a small or major smart appliance. This number is projected to grow in line with the growing shipments and penetration rate of smart home devices in general.
Table of ContentsOverviewSegmentsCompaniesConsumption
1. Overview
Description: In 2020, China was the leading country for major appliances shipments with more than 111 million units traded. Fridges, freezers, dishwashers, washing machines, tumble dryers, hoods, and microwave ovens are included in the segment.
Description: The revenue from household appliances sales, including both major and small appliances, in the United States is forecast to amount to around 52.7 billion U.S. dollars in 2020. The market is almost evenly split between major appliances and small appliances. Major household appliances include refrigerators, freezers, dishwashers, washing machines, cookers, and ovens. Examples of small appliances are coffee machines, mixers, and blenders.
Description: In 20200, U.S. electronics and appliance store sales amounted to about roughly 76 billion U.S. dollars. Best Buy has become one of the biggest consumer electronics retailers in the world. The multinational retailer sells both products and services through three primary channels: retail stores, online, and call centers. Best Buy generated a global revenue around 47.26 billion U.S. dollars in the 2021 fiscal year.
Description: The U.S. electronics and appliance stores had sales amounting to about 7.6 billion U.S. dollars in November 2021. Best Buy is one of the leading electronics and appliances retailers in the United States.
Description: This timeline shows household appliance store sales in the United States from 1992 to 2020. In 2020, U.S. household appliance store sales came to about 18.20 billion U.S. dollars.
Description: This statistic shows the value of imports of the household and kitchen appliances into the United States from 2002 to 2021. In 2021, imports of such products came to a total of about 38 billion U.S. dollars.
Description: The statistic illustrates the U.S. exports of household appliances products from 2002 to 2020. The exports of household appliances from the United States amounted to 5.78 billion U.S. dollars in 2020.
2. Segments
Description: The shipments of core household appliances declined by two percent in the United States in 2019 compared to the previous year. The market for these household appliances grew in Europe over the same period, by one percent in Western Europe and 3 percent in Eastern Europe.
Description: The unit sales of small household appliances in the United States are forecast to amount to around 514.1 million units in 2020. Major household appliances, which include refrigerators, freezers, dishwashers, washing machines, cookers, and ovens, are projected to reach 62.7 million units sold in 2020.
Description: The revenue from major household appliances sales in the United States is forecast to amount to around 21.5 billion U.S. dollars in 2020. Major household appliances include refrigerators, freezers, dishwashers, washing machines, cookers, and ovens.
Description: The revenue from small household appliances sales in the United States is forecast to amount to around 26.19 billion U.S. dollars in 2020. Examples of small appliances are coffee machines, mixers, and blenders.
Description: The small home appliances market in the United States is projected to have a retail sales value of almost 27 billion U.S. dollars in 2020. The small household appliances market contains four major categories: personal care appliances, cooking appliances, food preparation appliances, and home environment appliances. The two largest segments in 2020 are personal care appliances with 9.22 billion U.S. dollars in retail sales value and home environment appliances with 8.63 billion U.S. dollars in retail sales value.
3. Companies
Description: In 2020, six household appliances manufacturers worldwide surpassed 10 billion U.S. dollars in revenue with Haier Smart Home leading the ranking with around 36 billion U.S. dollars. The other companies with annual revenues north of 10 billion U.S. dollars are LG, Whirlpool, Midea, BSH Home Appliances, and Electrolux.
Description: This statistic depicts the leading home appliance retailers in the United States from 2019 to 2021, ranked by customer satisfaction. In 2021, Best Buy had the highest score for household appliances retailers in the United States with a score of 865.
<Residential water heater market share in the United States 2018-2020, by company>
Description: This residential water heater market in the United States is dominated by three major players in AO Smith, Rheem, and Bradford White. In 2020, AO Smith and Rheem together accounted for more than 70 percent of residential water heater shipments in the United States.
<Popular washing machine brands by country 2022>
Description: LG is the most popular washing machine brand in its home market South Korea, as well as in India and Russia. In North America on the other hand Whirlpool is the most popular brand for washing machines both in the United States and Canada. In many cases the domestic brands are more popular in most markets than brands from other countries. This holds true for China as well, where the Chinese multinational home appliances and consumer electronics company Haier is the most popular washing machine brand.
Description: This statistic shows the most popular refrigerator brands by country in 2021 according to the Statista Global Consumer Survey. The most owned refrigerator brand in Germany is AEG with a share of 13 percent.
Description: In 2021, most of Whirlpool Corporation’s sales were made in North America, as it brought in the largest net revenue of 12.5 billion U.S. dollars. The second largest region was that of the EMEA with only 5.1 billion U.S. dollars during that same year.
Description: In 2021, 57 percent of Whirlpool Corporation’s net sales came from North America. The share of net sales in Latin America was continually decreasing since 2016, but there was a small reversal in this trend in 2021.
4. Consumption
Description: Major appliances such as ovens, dishwashing machines, freezers, microwaves, refrigerators, vacuum cleaners, and washing machines are owned by many households across the world according to the Statista Global Consumer Survey 2022. There are differences in the ownership rate though when comparing individual countries. Cookers/ovens for example are owned by many households in the United States, Spain, the UK, Italy, Russia, and Turkey where more than 90 percent of households own one. In contrast cookers/ovens are only part of about half of households in South Korea.
Description: Small appliances such as blenders, food processors, juicers, coffee machines, and toasters are owned by many households across the world according to the Statista Global Consumer Survey 2021. There are differences in the ownership rate though when comparing individual countries. Coffee machines for example are owned by many households in Austria, Germany, France, Sweden and Spain where more than 80 percent of households own one. In contrast coffee machines are only part of about a third of households in Japan.
Description: The mean annual expenditure on major household appliances in the United States has grown from 214 U.S. dollars in 2013 to 354 U.S. dollars in 2020.
Description: In 2020, every household in the United States spent 135 U.S. dollars on average on small appliances and other miscellaneous housewares. The mean spending for small appliances has fluctuated over the years but has been at or over 100 U.S. dollars since at least 2013.
Description: The displayed data on household appliances ownership shows results of the Statista Global Consumer Survey conducted in the United States in 2022. Some 84 percent of respondents answered the question “Which of the following household appliances does your household own?” with “Microwave”.
Description: According to a 2021 Statista survey, 9 percent of households in the United States own a major smart appliance. Small smart appliances and vacuum and mowing robots are owned by 8 and 9 percent of the survey respondents respectively.
Source from statista
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