Barbecuing has long been a popular way to enjoy food socially. Firing up the grill, barbie, or skottelbraai on a hot summer night is a popular pastime almost everywhere on the planet. People have been grilling meat, fish, and vegetables since the dawn of mankind, and studies show that this is not about to change. The global barbecue grill market is forecast to grow rapidly in the coming years. However, two recent developments are changing the BBQ market profoundly. Firstly, the pandemic put a great strain on social gatherings, meaning that barbecuing was enjoyed differently. People indicated that they grilled in smaller groups during the pandemic summers. In the meantime, the grill and roaster sales skyrocketed, which is in line with the retail sales increase in the wider domestic appliances and home furnishings industry. Secondly, meat alternatives are taking over on grills everywhere, caused by increased environmental concern and the better-for-you movement.
Grilling around the world
Although barbecuing is a global phenomenon, there are key regional differences in market size. Perhaps unsurprisingly, there is one market where the grill and barbecue industry is much larger than anywhere else in the world: the United States. The American grill and barbecue market was valued at 2.65 billion U.S. dollars in 2020 and is forecast to expand to 3.28 billion USD by 2025. In many other regions, most notably Western Europe and Asia, the barbecue market is already highly developed, while in others, the industry is still growing rapidly. South America and Eastern Europe are the two regions where the grill and BBQ market is enjoying the fastest growth.
Gas or charcoal?
Just as every country has its own local cuisine, barbecue food preferences also vary between regions. For instance, in the U.S, steak is the number one barbecue food. Aside from beef steak, Americans mostly prefer hamburgers, chicken, and ribs. Meanwhile, roughly 70 percent of German BBQ enthusiasts consider barbecue cooking to be incomplete without sausages, also known as Bratwürste. Although German consumers find beef steaks equally indispensable, they seem to prefer pork skewers and vegetables to chicken and ribs. Furthermore, there are transatlantic differences in grill preference as well. The majority of American grill owners have a gas grill, while in Europe, the classic charcoal grill is much more popular.
Table of ContentsOverviewRegional breakdownCompaniesConsumer behavior
Description: The global grills and roasters market is forecast to grow to around five billion U.S. dollars in value by 2026. From 2012 to 2021 the market has experienced continuous growth. In 2022 grills and roasters sales were projected to decline, compared to the previous year, due to lessening demand as a result of the coronavirus (COVID-19) outbreak. From 2025 onwards the grills and roasters market is set to grow again and exceed five billion U.S. dollars in annual revenue.
Description: In 2020, the revenue of the global grills and roasters market was around 5.8 billion U.S. dollars. This was a significant increase of 14.3 percent, the highest per year revenue growth during the observed period. In comparison, revenue growth in 2019 was 2.4 percent. The Statista Consumer Market Outlook estimates that the annual growth rate will be negative starting 2022 but again become positive by 2025.
Description: In 2019, the global barbecue grill market was valued at approximately 5.1 billion U.S. dollars. The value of this market was expected to rise to 8.1 billion U.S. dollars by 2023. The U.S. barbecue grill market was worth 2.54 billion U.S. dollars in 2019.
Description: This statistic shows the projected cooking, entertaining and recreation products market size worldwide in 2020 and 2024. According to the source, the market size for these products will reach 11.5 billion U.S. dollars in 2024.
2. Regional breakdown
The North American grills and roasters market generated by far the biggest revenue with more than 3.8 billion U.S. dollars. This was more than three times the revenue created in the Asian market, which generated over 1.2 billion U.S. dollars in revenue that year. The Australian and Oceanian market generated merely a revenue of around 69 million U.S dollars in comparison. The Statista Consumer Market Outlook estimates that revenues in Asia, Africa, and Australia and Oceania will increase between now and 2025. The grills and roaster market revenue in the other continents however are estimated to decline slightly by 2025.
Description: The barbecue and grill market in South America will increase by roughly 8.4 percent annually until 2025. This makes Latin America the fastest-growing region in the global barbecue and grill market, followed by Eastern Europe with a CAGR of 7.3 percent.
Description: In April 2020, barbecue products retail sales were down 17 percent compared to the same month in 2019 in the United States. The coronavrius pandemic was the main cause for this.
Description: The United States imported approximately 5.74 billion U.S. dollars worth of domestic cooking appliances in 2021, making the country the world’s largest importer of stoves, cookers, and barbecues. The import value of Germany, the second country on the list, was just over one billion U.S. dollars in that year.
Description: China was the world’s leading exporter of domestic cooking appliances such as stoves, cookers, barbecues, and grills in 2021. The export value of Chinese appliances was over six and a half billion U.S. dollars. This amount was almost five times higher than the export value of the second ranking country on the list, Italy.
Description: Middleby Corporation LLC was the world’s market leader in barbecues and grills in 2021. The Middleby Corporation held a market share of nearly 20 percent, which it attained through the sales of commercial and residential cooking equipment, as well as industrial processing equipment. The number two on the list, Napoleon, is the largest privately-owned manufacturer of fireplaces, grills, and furnaces in the U.S.
Description: Weber’s net sales amounted to more than 1.5 billion U.S. dollars in 2020, a major increase compared to the years before. This increase in sales was related to the pandemic. Consumers all over the world spent more summer evenings at home, since restaurants were (partially) closed. This led to an increase in barbecue activity and sales. Weber Inc. is one of the market leaders of the global grill and barbecue market.
Description: Weber’s net income amounted to more than 88 million U.S. dollars in the fiscal year 2020. This was a higher profit than in 2019, when Weber achieved a 50 million U.S. dollars net income. Weber Inc. is one of the market leaders of the global grill and barbecue market.
Description: Weber’s net sales value was the highest in the Americas region in 2020. Weber sold more than 880 million U.S. dollars’ worth of barbecue and grill products there, compared to roughly 540 million USD from the European, Middle Eastern and African markets.
Description: Traeger sold more than 545 million U.S. dollars’ worth of pellet grills and other barbecue products in 2020. This was a major increase compared to the from revenue the year before. Traeger Grills is one of the leading grill producers in the world, known especially for the ‘pellet grill’, a previously patented design by Joe Traeger.
Description: Traeger recorded a net income of roughly 31.6 million U.S. dollars in 2020. This followed after a similar-sized loss in 2019. Traeger, Inc. is one of the leading grill producers in the world, known especially for its previously patented pellet grills.
Description: More than half of Traeger Grills’ revenue in 2020 can be attributed to the sales of grills. The two other product categories that Traeger sells, consumables and accessories, had significantly smaller contributions to the total revenue. Compared to 2019, the revenue of all product categories increased.
4. Consumer behavior
Description: In 2021, more than half of German consumers preferred a charcoal grill for their barbecues. Among consumers from Great Britain, this was true for 67 percent. The figures are the result of on online survey conducted in Germany and Great Britain in 2021.
Description: The pandemic led to a significant rise in the number of barbecues held in the United Kingdom. Cooped-up Brits held nearly 190 million barbecues in 2020, compared to just 135 million the year before. This means that every Brit held an average of three barbecues in 2020.
Description: There were roughly 2.5 million fewer vegetarian barbecues held in the United Kingdom in 2020 than during the year before. The annual number of meat-free barbecues held in the UK peaked in 2016, and decreased for most of the years that followed.
Description: The pandemic led to a sharp decrease in the amount of large-scale barbecues held by British consumers in 2020. Whereas barbecuing with groups of up to four people was done more frequently than in 2019, the number of BBQ’s with groups larger than four was down 62 percent year-on-year.
Description: In 2020, Brits consumed nearly 150 percent more cheese at barbecue occasions than during the year before. All major barbecue foods enjoyed a significant consumption increase, with beef hamburgers having been consumed roughly 75 percent more than in 2019. The increase in consumption is partly explained by the increase in barbecues held in the UK.
Description: In 2021, 48 percent of German consumers preferred to grill vegetable sticks, while 13 percent cooked vegetarian or vegan sausages. The figures are the results of a survey conducted in Germany asking about meat alternatives respondents would grill.
Description: For July 4th, 2021, half of the American consumers planned to grill ground beef on their home barbecues. Grilling is traditionally a popular activity during the four major summer holidays in the United States. Ground beef was a more popular meat choice than beef steak in 2021.
Source from Statista
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